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Digital marketing has taken over marketing budgets reducing direct marketing for several years but is this really the best strategic marketing plan? Uh… NO!

Printed materials have a very specific place and goal; it needs to be used appropriately and for the specific target audience in search of your product when they want it.

Knowing when & with what types of purchases people WANT to have a tangible printed piece is key while going local can also help target who should have your brand and services in hand.

FULL story at LeraBlog

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