Digital marketing has taken over marketing budgets reducing direct marketing for several years but is this really the best strategic marketing plan? Uh… NO!
Printed materials have a very specific place and goal; it needs to be used appropriately and for the specific target audience in search of your product when they want it.
Knowing when & with what types of purchases people WANT to have a tangible printed piece is key while going local can also help target who should have your brand and services in hand.
Annual Reports communicate yearly corporate information to connect with customers, employees and investors.
Newsletters are the secret to keeping the attention of your customers and an effective form of corporate communication.