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Marketing isn’t as easy as just getting the news or excitement out into the public’s hands. A marketer needs to know how to speak the language of the vendors used. For instance, understanding what “print ready” means to a printer and graphic designer makes a WORLD of difference when you are on a deadline. Keep in mind these variables may change occasionally for a special circumstance but in general these are a few good rules to follow.
- Convert all RGB images into CMYK color.
- File is in proper format (PSD, EPS, AI, High-Resolution JPG, PDF, TIF).
- Check if final image has enough resolution (300 dpi minimum at 100% size including bleeds).
- Contains only high-resolution image data
- ALL text has been converted to outlines
- Check if all text pages have enough bleed (1/8″).
- Included are trim/crop marks, center marks, and page info.
- Includes paper size with indications for bleeds and page marking
- Does not require any additional modifications or tweaks before being sent to the printer
Use these points as a checklist for each printed piece and you will avert potential delays. Good luck!